Tresluce Beauty Becky G
· by hunterhartdirect·
Becky G is a talented singer and actress, but she’s much more than that. She’s now making a name for herself in the beauty industry with her new brand, Treslúce Beauty, which will soon be available at Ulta Beauty. The products will be available on Ulta.com and in stores starting March 13, 2022.
Becky G’s Empower Me Collection features matching lipstick and lip liner shades, with a dual-sided lip liner that allows for a deeper tone and an ombre effect on the lips. The collection was created with the utmost care, as Becky G tested every product herself, wearing them in her music videos and on the red carpet.
Treslúce is more than just a colorful makeup line. It was created to put diverse faces at the forefront of beauty, with a special focus on Latinx cultures. The name Treslúce was chosen for its spiritual meaning, representing the mind, body, and soul. For Becky G, makeup is beyond gender, color, shape, and size. It’s for everyone.
In an interview with PEOPLE, Becky G revealed that her lifelong passion for makeup, which included learning from her own mamá and doing her own makeup early on in her singing career, led to the creation of Treslúce. She shared that she feels the most empowered when she is connected to her roots and the things and people that make her feel the most like herself. She noted that there is great beauty in being authentic.
Becky G’s passion for makeup was a lifelong obsession that started early in her career. She learned from her mother and did her own makeup for performances. Treslúce was curated to reflect her roots, culture, and experience. The formulas are vegan-friendly, cruelty-free, and tested by the founder herself. The packaging is made from recycled paper. She chose the name “Treslúce” for her makeup line to represent more than just cosmetics; it symbolizes the connection between the mind, body, and soul. She chose the number three in Spanish (tres) because it has a spiritual meaning and represents that makeup is for everyone, regardless of gender, color, shape, or size.
For Becky G, the most empowering thing is being aligned with her roots and authenticity. Treslúce is a beautiful collection that represents her community in an authentic way and celebrates the beauty of diversity.