Golf Just Got a Whole Lot Easier, Thanks to Topgolf’s “The Sure Thing”

Golf has long been a hub for deal making and hand shakes. The sport’s unique blend of relaxation, challenge, and camaraderie creates the perfect environment for founders and creators to build relationships and sign brand deals. The recent surge in golf interest over the last several years has top golf paying attention to a new, younger audience. Whether you’re looking to secure funding, find a new collab Golf and driving ranges.

Enter Topgolf’s latest innovation: “The Sure Thing,” a specially designed golf club aimed at helping newbies hit the ball like pros for that instagram reel.

The concept is simple: take the frustration out of golf, and replace it with the thrill of sinking a perfect shot. As Topgolf’s CEO Artie Starrs puts it, “We exist to bring joy through more ways to play the game of golf, and The Sure Thing is one way we’re delivering on that purpose.” So, how does it work?

First, the club was designed in collaboration with engineers from Callaway, a popular fan favorite . They know a thing or two about creating clubs that deliver results. The Sure Thing features a larger, more lofted head and a shorter shaft than your average club. Think of it like training wheels on a bike – it’s all about making those initial rides smoother and your hand feel less fatigue after your first round.

The club face is huge, with a whopping 20 degrees of loft (that’s the same as most 4-hybrids) Which are in between drivers. This means it’s super easy for golfers of any skill level to create the launch and spin needed to keep the ball flying high.

Sorry, not for sale.

Here’s the big brain move from Topgolf that makes sense. The Sure Thing isn’t for sale. It’s exclusively available at Topgolf locations, where the focus is on having fun while you hone your skills. Once you get comfortable with The Sure Thing, you can graduate to swinging “real” Callaway clubs, which are stocked in every Topgolf hitting bay. It’s a gradual, supportive way to build your game.

Starrs remembers the rush of hitting his first solid shot as a kid, and that’s exactly what Topgolf wants to recreate for new golfers. With The Sure Thing, the goal is to make that feeling accessible to everyone. Whether you’re a seasoned pro or just picking up a club for the first time, we all know the euphoria of a perfect shot. Now, Topgolf is making it easier than ever to experience that magic.

So why the name “The Sure Thing”?

It’s all about having confidence in your swing. Golf can be intimidating. The Sure Thing is designed to make you feel like, well, hitting the ball is a sure thing. The enormous club face and extra loft take the guesswork out of your swing, so you can focus on making contact and enjoying the game with your friends.

Wings and things

And as a sweet bonus, Topgolf is offering players one free order of boneless chicken wings per bay on August 5th when they try out

The Sure Thing during gameplay (while supplies last). Okay, there’s no real “chicken wing technology” packed into the club, but hey, who doesn’t love a good wing?

Topgolf hopes to inspire a new generation of golfers to pick up the game and stick with it. With The Sure Thing, that first perfect shot is cooler, and closer than ever.