- Demi Lovato has deepened her partnership with Caliwater by co-creating Blood Orange, a new flavor that merges the brand’s prickly pear cactus water base with the tangy, antioxidant-rich profile of blood oranges.
- The new flavor clocks in at only 30–35 calories per serving with naturally occurring electrolytes and no artificial sweeteners, maintaining Caliwater’s clean-label credentials while broadening its flavor palette.
Demi Lovato has expanded her relationship with Caliwater from supporter to co-creator, collaborating with the functional cactus water brand on the launch of Blood Orange — a bold, citrus-forward new flavor that joins the brand’s growing lineup of plant-based hydration options.
Celebrity flavor collaborations have become a standard playbook in the beverage industry, but they rarely begin from a place of genuine long-term use. Lovato’s involvement with Caliwater is an exception. The artist and wellness advocate has spoken openly about prioritizing balance and internal well-being, and the brand says Caliwater has been part of her personal routine for years — a backstory that gives the Blood Orange collaboration a more grounded foundation than a typical paid partnership.
The new flavor arrives as Caliwater continues to build awareness for prickly pear cactus water as a hydration category in its own right — one that competes with coconut water on electrolytes and antioxidants while offering fewer calories and a cleaner environmental footprint.
“Caliwater has been part of my routine for years, and I’m so excited to bring a new flavor to life. Blood Orange is bright, refreshing and a flavor that I’m genuinely excited about.”
— Demi Lovato
Blood Orange is a flavor profile chosen for both sensory and nutritional reasons. Blood oranges carry naturally high levels of vitamin C and antioxidants, complementing the functional benefits already present in prickly pear cactus water. The resulting combination offers a clean, citrus-forward flavor with only 30 to 35 calories per serving — territory that positions it as an alternative to both sugary juices and artificially sweetened beverages.
The functional profile — naturally occurring electrolytes, no artificial sweeteners or additives, vegan, non-GMO, and kosher — is consistent across the Caliwater lineup, ensuring that Blood Orange doesn’t dilute the brand’s positioning even as it expands the flavor range. For health-conscious consumers who already know the brand, Blood Orange represents a new taste experience without any trade-offs on the ingredient front.
Demi embodies the same values that Caliwater stands for — wellness, authenticity and conscious living. We couldn’t be more thrilled to collaborate on this flavor and continue inspiring people to choose products that make them feel good.”
— Vanessa Hudgens, Co-Founder, Caliwater
Blood Orange joins Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango in Caliwater’s existing flavor lineup, adding citrus variety to a range that until now leaned toward tropical and berry profiles.
Lovato’s Blood Orange collaboration is a case study in how celebrity-brand partnerships can work when the relationship precedes the product. Rather than engineering a flavor around a famous name, Caliwater appears to have done the reverse: let a genuine consumer eventually become a collaborator. The result is a launch with a more credible story — and in a market where consumers are increasingly adept at detecting inauthenticity, that story may be the most valuable ingredient in the can.
