Emma chamberlains Coffee Raises $7M In Series A Funding
YouTube star Emma Chamberlain has secured a funding round to help her bring her favourite coffee to a wider audience. The investors, who include Ole & Steen/Lagkagehuset founders Ole Kristoffersen and Steen Skallebaek, Grin founder Brandon Brown, DTC expert Nik Sharma, and beverage industry veteran Ken Sadowsky, are aiming to help Chamberlain’s coffee brand, Chamberlain Coffee, become a household name. Venture capitalists who participated in the Series A round include Nik Sharma, who has also backed MrBeast’s Feastables, and Blazer Capital, which previously worked with Chamberlain’s partner agency UTA to launch her beverage brand.
Chamberlain rose to fame on YouTube thanks to her unique vlogging style and her love of coffee. After featuring the caffeinated drink in her videos for years, she announced in 2020 that she planned to launch a coffee brand of her own, which eventually took the name Chamberlain Coffee. The company has been expanding ever since.
Christopher Gallant, formerly of RedBull, is the CEO of Chamberlain Coffee. He told Forbes that the brand provides different roast levels and flavor profiles to serve the “very personal” relationship each consumer has with their coffee. The brand is also dedicated to sustainable and fair trade practices, which plays well with its Gen Z target audience.
As part of its growth, Chamberlain Coffee is looking to hire its first CMO. Marketing is one of the company’s built-in advantages, thanks to the influence held by its titular creator. Earlier this year, teenage survey respondents chose Chamberlain as their favourite influencer, even though she was in the midst of a long-term hiatus.
Chamberlain told Forbes that the fresh funding will help her coffee brand speed up the timeline for its “largest goals.” The company’s current plan is to double its revenue each year. The funding will also help Chamberlain Coffee to bring new products to market and expand its reach.
In 2020, US bakery and coffee giant Dunkin’ enlisted TikTok influencer Charli D’Amelio to market a range of food and beverage products. Coffee preparation was among the top 10 trends on social media platform TikTok that year. The trend has continued, with coffee and coffee-making videos still very popular on the platform.
Chamberlain Coffee’s growth shows that influencer-led businesses can be successful with the right approach. By targeting a specific audience and offering a unique product, Chamberlain has built a loyal following that has helped her brand to grow rapidly. With the fresh funding and the right marketing approach, Chamberlain Coffee could become a household name in the coffee industry.