MrBeast introduces Feastables – Plans To Release Health-Conscious Chocolate Bars
YouTube sensation MrBeast, whose real name is Jimmy Donaldson, has admitted to a mistake he made when launching his chocolate bars. In a recent interview with the TMG Podcast, MrBeast confessed that starting with chocolate bars was a mistake and plans to release new bars with proteins so people can enjoy them without ruining their diet. MrBeast, known for his health-conscious lifestyle, wants to launch something that will be both delicious and healthy for his admirers.
With 107 million subscribers on his main channel, MrBeast is the fifth most-subscribed YouTube channel globally. The 24-year-old’s viral internet stunts and challenges, combined with his commitment to testing and iterating each video and its thumbnail, have helped him create one of the most successful YouTube channels in the world. Forbes estimates that MrBeast makes more than $54 million per year.
Aside from his main YouTube channel, MrBeast also runs Beast Reacts (19.8 million followers), MrBeast Gaming (29.1 million followers), and MrBeast Shorts (16.2 million followers). In 2020, MrBeast launched a food delivery business called MrBeast Burger, which delivers in more than 1,000 locations across the U.S., Canada, and the U.K. Last month, he opened his first physical restaurant for MrBeast Burger in New Jersey, drawing thousands of visitors to the location on opening day. In January, MrBeast debuted his own snacks business called Feastables, which made over $10 million in its first few months of operations.
MrBeast’s success on YouTube and his other businesses has made him a ripe entity for content investors. YouTube stars, in general, have become attractive to investors because of their ability to develop cult-like followings and loyal fans. For instance, last year Candle Media paid $3 billion in cash and stock for Moonbug Entertainment, the company behind the viral kids channel, CoComelon. Earlier this year, Night Media raised $100 million from The Chernin Group for a new growth equity company called Night Capital that aims to link content creators to consumer businesses.
According to Business Insider, MrBeast spends around $8 million per month, which includes his YouTube channels and retail products. During an episode of “The Iced Coffe Hour” Podcast on September 27, MrBeast gave a breakdown of his monthly spending. He spends around $200k on his secondary channels like “Beast Reacts” and “MrBeast gaming.” Jimmy spends around $4 million on his main channel videos and around $3-$4 million on the marketing for his chocolate products and burger restaurant.
MrBeast’s popularity and entrepreneurial success have made him one of the most recognized personalities on YouTube. His commitment to engaging with his fans and consistently pushing the boundaries has paid off in the form of millions of followers, lucrative business ventures, and millions in revenue. His willingness to learn from his mistakes, such as starting with chocolate bars, and his commitment to creating healthy products that align with his health-conscious lifestyle will likely further cement his place as one of the top YouTubers in the world.