{"id":5448,"date":"2026-02-27T20:03:46","date_gmt":"2026-02-27T20:03:46","guid":{"rendered":"https:\/\/scrappy.co\/news\/?p=5448"},"modified":"2026-02-27T20:09:34","modified_gmt":"2026-02-27T20:09:34","slug":"tiktok-star-jake-shane-steps-into-the-c-suite-as-katjes-chief-creative-officer","status":"publish","type":"post","link":"https:\/\/scrappy.co\/news\/tiktok-star-jake-shane-steps-into-the-c-suite-as-katjes-chief-creative-officer\/","title":{"rendered":"TikTok Star Jake Shane Steps Into the C-Suite as Katjes&#8217; Chief Creative Officer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5448\" class=\"elementor elementor-5448\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-951d0e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"951d0e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05a3ae4\" data-id=\"05a3ae4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ced4f2 elementor-widget elementor-widget-image\" data-id=\"2ced4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"529\" src=\"https:\/\/i0.wp.com\/scrappy.co\/news\/wp-content\/uploads\/2026\/02\/Jake-Shane-IMAGO-491382-detailpp.jpg?fit=940%2C529&amp;ssl=1\" class=\"attachment-large size-large wp-image-5450\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/scrappy.co\/news\/wp-content\/uploads\/2026\/02\/Jake-Shane-IMAGO-491382-detailpp.jpg?w=940&amp;ssl=1 940w, https:\/\/i0.wp.com\/scrappy.co\/news\/wp-content\/uploads\/2026\/02\/Jake-Shane-IMAGO-491382-detailpp.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/scrappy.co\/news\/wp-content\/uploads\/2026\/02\/Jake-Shane-IMAGO-491382-detailpp.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrappy.co\/news\/wp-content\/uploads\/2026\/02\/Jake-Shane-IMAGO-491382-detailpp.jpg?resize=60%2C34&amp;ssl=1 60w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78e594c elementor-section-full_width daily-details elementor-section-height-default elementor-section-height-default\" data-id=\"78e594c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9012399\" data-id=\"9012399\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71fa11f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71fa11f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a997964\" data-id=\"6a997964\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-565ddb9f elementor-widget elementor-widget-text-editor\" data-id=\"565ddb9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The comedian and content creator, known for his viral TikTok presence and millions of followers across social media, was named chief creative officer at German gummy candy company Katjes this week as the brand pushes deeper into the U.S. market in 2026.<\/p><blockquote><p>&#8220;American candy lovers are about to discover something Europe has known for years,&#8221; Shane said. &#8220;This is more than a partnership \u2014 it&#8217;s a chance to build something that actually means something to people.&#8221;<\/p><\/blockquote><p>The appointment marks a shift in how brands are approaching the creator economy \u2014 skipping the middleman entirely. Rather than hiring a marketing team to manage influencer relationships, Katjes went straight to a creator whose audience already matched their target consumer. In this newly created role, the 26-year-old will be responsible for shaping the brand&#8217;s entire creative direction stateside.<\/p><p>The relationship began organically. Shane reportedly reached out to the company himself in 2023, eager to explore a potential collaboration after becoming a fan of their chewy gummies and sour unicorn candies. The Katjes team took notice, and the rest followed naturally.<\/p><blockquote><p>&#8220;Jake brings an authenticity that can&#8217;t be manufactured,&#8221; said a Katjes spokesperson. &#8220;His audience trusts him, and that trust is exactly what we need as we introduce ourselves to American consumers.&#8221;<\/p><\/blockquote><p>Shane is not the first creator to land a C-suite title. YouTuber Emma Chamberlain briefly served as chief creative officer at skincare brand Bad Habit, and Alix Earle holds an investor and partner role at SipMargs. But for Shane \u2014 who has also acted on HBO&#8217;s Hacks, hosted the popular podcast Therapuss with Jake Shane, and is planning a Broadway debut \u2014 the position represents a deliberate step toward building something bigger than a following.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The comedian and content creator, known for his viral TikTok presence and millions of followers across social media, was named chief creative officer at German gummy candy company Katjes this week as the brand pushes deeper into the U.S. market in 2026. &#8220;American candy lovers are about to discover something Europe has known for years,&#8221; Shane said. &#8220;This is more than a partnership \u2014 it&#8217;s a chance to build something that actually means something to people.&#8221; The appointment marks a shift in how brands are approaching the creator economy \u2014 skipping the middleman entirely. Rather than hiring a marketing team<\/p>\n","protected":false},"author":1,"featured_media":5450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_mo_disable_npp":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-5448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Star Jake Shane Steps Into the C-Suite as Katjes&#039; Chief Creative Officer - scrappy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scrappy.co\/news\/tiktok-star-jake-shane-steps-into-the-c-suite-as-katjes-chief-creative-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Star Jake Shane Steps Into the C-Suite as Katjes&#039; Chief Creative Officer - scrappy\" \/>\n<meta property=\"og:description\" content=\"The comedian and content creator, known for his viral TikTok presence and millions of followers across social media, was named chief creative officer at German gummy candy company Katjes this week as the brand pushes deeper into the U.S. market in 2026. &#8220;American candy lovers are about to discover something Europe has known for years,&#8221; Shane said. &#8220;This is more than a partnership \u2014 it&#8217;s a chance to build something that actually means something to people.&#8221; The appointment marks a shift in how brands are approaching the creator economy \u2014 skipping the middleman entirely. 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