{"id":5676,"date":"2026-03-04T10:00:03","date_gmt":"2026-03-04T10:00:03","guid":{"rendered":"https:\/\/scrappy.co\/news\/?p=5676"},"modified":"2026-03-04T10:23:05","modified_gmt":"2026-03-04T10:23:05","slug":"demi-lovato-and-caliwater-debut-blood-orange-a-bold-new-take-on-functional-hydration","status":"publish","type":"post","link":"https:\/\/scrappy.co\/news\/demi-lovato-and-caliwater-debut-blood-orange-a-bold-new-take-on-functional-hydration\/","title":{"rendered":"Demi Lovato and Caliwater Debut Blood Orange, a Bold New Take on Functional Hydration"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5676\" class=\"elementor elementor-5676\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e9c3851 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e9c3851\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55a6cf73\" data-id=\"55a6cf73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c3f365c elementor-widget elementor-widget-text-editor\" data-id=\"6c3f365c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #000000;\">Demi Lovato has deepened her partnership with Caliwater by co-creating Blood Orange, a new flavor that merges the brand&#8217;s prickly pear cactus water base with the tangy, antioxidant-rich profile of blood oranges.<\/span><\/li><li><span style=\"color: #000000;\">The new flavor clocks in at only 30\u201335 calories per serving with naturally occurring electrolytes and no artificial sweeteners, maintaining Caliwater&#8217;s clean-label credentials while broadening its flavor palette.<\/span><\/li><\/ul><p><span style=\"color: #000000;\">Demi Lovato has expanded her relationship with Caliwater from supporter to co-creator, collaborating with the functional cactus water brand on the launch of Blood Orange \u2014 a bold, citrus-forward new flavor that joins the brand&#8217;s growing lineup of plant-based hydration options.<\/span><\/p><p><span style=\"color: #000000;\">Celebrity flavor collaborations have become a standard playbook in the beverage industry, but they rarely begin from a place of genuine long-term use. Lovato&#8217;s involvement with Caliwater is an exception. The artist and wellness advocate has spoken openly about prioritizing balance and internal well-being, and the brand says Caliwater has been part of her personal routine for years \u2014 a backstory that gives the Blood Orange collaboration a more grounded foundation than a typical paid partnership.<\/span><\/p><p><span style=\"color: #000000;\">The new flavor arrives as Caliwater continues to build awareness for prickly pear cactus water as a hydration category in its own right \u2014 one that competes with coconut water on electrolytes and antioxidants while offering fewer calories and a cleaner environmental footprint.<\/span><\/p><blockquote><p><span style=\"color: #000000;\">&#8220;Caliwater has been part of my routine for years, and I&#8217;m so excited to bring a new flavor to life. Blood Orange is bright, refreshing and a flavor that I&#8217;m genuinely excited about.&#8221;<\/span><\/p><p><span style=\"color: #000000;\">\u2014 Demi Lovato<\/span><\/p><\/blockquote><p>\u00a0<\/p><p><span style=\"color: #000000;\">Blood Orange is a flavor profile chosen for both sensory and nutritional reasons. Blood oranges carry naturally high levels of vitamin C and antioxidants, complementing the functional benefits already present in prickly pear cactus water. The resulting combination offers a clean, citrus-forward flavor with only 30 to 35 calories per serving \u2014 territory that positions it as an alternative to both sugary juices and artificially sweetened beverages.<\/span><\/p><p><span style=\"color: #000000;\">The functional profile \u2014 naturally occurring electrolytes, no artificial sweeteners or additives, vegan, non-GMO, and kosher \u2014 is consistent across the Caliwater lineup, ensuring that Blood Orange doesn&#8217;t dilute the brand&#8217;s positioning even as it expands the flavor range. For health-conscious consumers who already know the brand, Blood Orange represents a new taste experience without any trade-offs on the ingredient front.<\/span><\/p><blockquote><p><span style=\"color: #000000;\">Demi embodies the same values that Caliwater stands for \u2014 wellness, authenticity and conscious living. We couldn&#8217;t be more thrilled to collaborate on this flavor and continue inspiring people to choose products that make them feel good.\u201d<\/span><\/p><p><span style=\"color: #000000;\">\u2014 Vanessa Hudgens, Co-Founder, Caliwater<\/span><\/p><\/blockquote><p><span style=\"color: #000000;\">Blood Orange joins Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango in Caliwater&#8217;s existing flavor lineup, adding citrus variety to a range that until now leaned toward tropical and berry profiles.<\/span><\/p><p><span style=\"color: #000000;\">Lovato&#8217;s Blood Orange collaboration is a case study in how celebrity-brand partnerships can work when the relationship precedes the product. Rather than engineering a flavor around a famous name, Caliwater appears to have done the reverse: let a genuine consumer eventually become a collaborator. The result is a launch with a more credible story \u2014 and in a market where consumers are increasingly adept at detecting inauthenticity, that story may be the most valuable ingredient in the can.<\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Grammy-nominated artist becomes the latest celebrity to back the cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, deepening a roster built on wellness authenticity.<\/p>\n","protected":false},"author":1,"featured_media":5713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_mo_disable_npp":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76,72],"tags":[14,15,16,17,23],"class_list":["post-5676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpg","category-home","tag-clean","tag-instagram","tag-magazine","tag-news","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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